Privacy policy

Vayfashion operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). Vayfashion is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we refer to “personal information,” we mean any information that identifies you or another person, or that can reasonably be linked to you. This does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, your location, and applicable laws, we may collect or process the following categories of personal information:

  • Contact information: name, address, billing address, shipping address, phone number, and email address
  • Financial information: payment details such as credit or debit card information, bank account details, transaction data, payment confirmations, and billing details
  • Account information: username, password, preferences, and account settings
  • Transaction data: products viewed, added to cart, purchased, returned, or exchanged, as well as order history
  • Communications: information you provide when contacting customer support or communicating with us
  • Device information: IP address, browser type, device type, and network information
  • Usage information: how and when you interact with the Services

Sources of Personal Information

We may collect personal information from:

  • Directly from you: when you create an account, place an order, contact us, or otherwise provide information
  • Automatically: through cookies and similar technologies when you use the Services
  • Service providers: who collect or process information on our behalf
  • Partners and third parties: where permitted by law

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing and improving the Services
To process orders, handle payments, manage your account, arrange shipping, process returns, and provide a personalized shopping experience, including product recommendations.

Marketing and advertising
To send promotional messages and display relevant advertisements based on your activity on our website and other platforms.

Security and fraud prevention
To protect your account, detect and prevent fraud or misuse, and ensure a secure shopping experience.

Customer support and communication
To respond to inquiries, provide assistance, and maintain our relationship with you.

Legal obligations
To comply with applicable laws, enforce our policies, and respond to legal requests.

How We Disclose Personal Information

We may share your personal information in the following situations:

  • With Shopify, service providers, and vendors who support our operations (e.g. payments, hosting, shipping, analytics)
  • With marketing and advertising partners to provide relevant ads and promotions
  • When you request or authorize us to share information (e.g. shipping providers or social media integrations)
  • Within our business structure or affiliates
  • In connection with legal requirements or business transactions, such as mergers or legal proceedings

Relationship with Shopify

The Services are hosted by Shopify, which processes personal information to provide and improve the Services.

Information you provide may be shared with Shopify and third parties, including those located outside your country. Shopify may also use data from your interactions with our store, other merchants, and its platform to enhance services such as personalized advertising.

In such cases, Shopify may act as a data controller for certain processing activities. To learn more, please visit the Shopify Customer Privacy Policy.

Third-Party Websites and Links

Our Services may contain links to third-party websites or platforms. We are not responsible for their privacy practices, security, or content.

Any information you share on public or third-party platforms may be visible to others and is not controlled by us. The inclusion of such links does not imply endorsement.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If we become aware that a child has provided personal information, we will take steps to delete it.

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right of access/knowledge. You may have the right to request access to personal information we hold about you.
  • Right to deletion. You may have the right to request that we delete personal information we hold about you.
  • Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

If you are located in the United Kingdom or the European Economic Area (EEA), and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to those described above:

  • Objection to processing and restriction of processing: You may have the right to ask us to stop or limit the processing of your personal information for certain purposes.
  • Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise any of these rights where indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, please visit https://privacy.Shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request from an agent, we require that the agent provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the relevant supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant UK authority, where applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call or email us at vayfashion.be@gmail.com or contact us at:

Sint-Edmondstraat 10, Lummen, 3560, Belgium

For the purposes of applicable data protection laws, we are the data controller of your personal information.